July 1, 2008 BMW Mission 3 concluded in Shenyang today. The winning team, consisting of 3 participants, won the grand prize of one year's free use of a BMW 3 Series with unlimited mileage. BMW Mission 3 was divided into three parts: Mission of Body, (Physical Challenges), Mission of Mind, (Mind Development Activities, and Mission of Soul (Spiritual Development Activities). From the beginning of March to the end of June, tryouts were held at 69 BMW authorized dealerships all over the country for the national tour which stretched across China from June 11 to July 1. Pegasus Communications was the leading PR agency, and was responsible for the original concept as well as event implementation. All parties involved spoke highly of this original idea and excellent execution.
Guangzhou – Beijing, a competition over the long journey
The national tour began in the historical southern city of Guangzhou, passed through cities including Changsha, Chongqing, Wuhan, Shanghai, and Beijing, and end in the northern industrial center of Shenyang. The tour consisted of seven stages:
June 11-13, Guangzhou – Changsha;
June 14-16, Changsha – Chongqing;
June 17-19, Chongqing – Wuhan;
June 20-22, Wuhan – Shanghai;
June 23-25, Shanghai – Qingdao;
June 26-28, Qingdao – Beijing;

June 29-July 1, Beijing – Shenyang

BMW Mission 3 – challenge the limits, exceed yourself – the best interpretation of the BMW 3 Series
The BMW 3 Series was brought to the world in 1975 in Munich, Germany. Since its birth, BMW has given the model series a special mission – to continuously challenge the limits and itself. In the more than 30-year history of the BMW 3 Series, this spirit has been perfectly expressed in every generation of the model. The constant improvement of breaking limits and the continuous application of innovative technology has helped BMW build a loyal customer group of 13 million worldwide. This is also the reason the BMW 3 Series has led the market for premium sports cars for 30 years.
The theme of BMW Mission 3 is "challenge" and "breakthrough", allowing more customers to fully experience the characteristics and the spirit of the BMW 3 Series at the same time. In the Physical Limit Challenge (Mission 1), participants will challenge their physical limits through sailing, climbing, rafting and other extreme sports; the Mind Developing (Mission 2) will be conducted through contests in driving skills; and finally, the Soul Touching (Mission 3) will be carried out through passing along famous mountains and great rivers, and the rich culture and local customs making the journey exciting and fun.