Press Releasee

Beijing – September 13, 2007 - Edelman, the world’s largest independent public relations firm, announced today that Pegasus Communications, one of China’s leading marketing communications firms, has joined the Daniel J. Edelman Incorporated (DJE) Group of Companies in China’s Mainland. DJE, the parent to public relations flagship Edelman, has taken a majority shareholding in Pegasus. 

?“Edelman has been in China since 1991. With the Pegasus acquisition, it is now our third largest market in the Edelman world,” commented Daniel J. Edelman, Founder and Chairman of Edelman.? “I see great opportunities for us to serve multinationals in China and to help major Chinese companies as they go abroad,” he concluded.

 

Pegasus is a full-service marketing communications firm with capabilities in consumer marketing, public relations, events, advertising and design.  Pegasus also has a strong domestic financial communications capability catering to domestic companies listed in China’s Mainland.  The firm has offices in Beijing, Shanghai, and Shenzhen.  It has affiliates and associates nationally.

"The addition of Pegasus to our family adds tremendous depth and geographic reach to our consumer marketing communications offer in China’s Mainland," said Asia-Pacific Edelman President Alan VanderMolen.  "With Pegasus now on our team, we have a platform for accelerated growth nationally, in particular in the consumer marketing arena."

China’s Mainland Edelman is a full-service public relations consultancy specialising in stakeholder relationships and management across corporate, healthcare, marketing and technology practices.  Pegasus brings market leading consumer capability from the world’s fastest growing consumer markets, into a firm that is regarded as the leading consumer public relations consultancies in the world.

 “We were attracted to Edelman because of its independence, innovation, client service and corporate culture,” said Steven Cao, Managing Director Pegasus Communications. “In joining the world’s largest independent PR firm, we are providing our clients and employees access to Edelman’s global reach, expertise and intellectual property.”

With the acquisition of Pegasus, DJE in China’s Mainland now boasts more than 200 employees.

 

This acquisition of Pegasus Communications follows Edelman’s global acquisition announced earlier this year of IndoPacific, the largest communications firm in Indonesia with more than 120 professionals.

 

 

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About Edelman

Edelman is the world’s largest independent public relations firm, with 3,000 employees in 48 offices worldwide. The firm was named PRWeek’s Large Agency of the Year for 2006. Advertising Age named Edelman as one of ten marketing firms to watch in 2007 in its Best Agencies issue. Edelman was also named 2006 Large Agency of the Year and 2005 International Agency of the Year by The Holmes Group. A&R Edelman was formed following the acquisition of A&R Partners in May 2006. For more information, please visit www.edelman.com or www.edelmanapac.com

 

 

About Pegasus
Pegasus Communications is a highly internationalized professional communications consulting company based in China. With its full range of services, Pegasus provides its clients with public relations and marketing communication solutions in FMCG, Automobiles, Financial Services, Industrial Automation, Real Estate and Consumer Electronics sectors. Since 2003, Pegasus has been ranked one of the Top Ten local agencies by CIPRA. Pegasus has more than one hundred professionals in Beijing, Shanghai and Shenzhen. For more information, please visit http://www.realpegasus.com/en/main/index.htm

 

 

 

Contact

China’s Mainland Edelman

 

Sabrina Dorr, Account Executive
Tel：86-010-6530-8590
Fax：86-010-6530-8766
E-mail：sabrina.dorr@edelman.com

Pegasus Communications
Nancy Wei，Media Consultant
Tel：86-010-58693376
Fax：86-010-58693375
E-mail：nancy.wei@realpegasus.com