(November 3 rd 2006 Tianjin ) The Second China Tianjin Public Relations Originality Talkfest was held at the Tianjin Hopeway Hotel on November 3 rd . The Chairman of the China Public Relations Association Li Daoyu, Tianjin NPC Vice-Director and China International PR Association Consultant Wang Shuzu, Pegasus Communications Managing Director Cao Gang , Beijing Originality Design Ltd. Board Chairman Chen Fang and other famous PR specialists presented at the talkfest.

The ideas and methods of Public Relations has become a new area for the Chinese government and companies, providing means to establish their public image and to improve their competitive powers. This conference aimed at constructing a communication platform for PR sectors between Beijing and Tianjin , and accelerating the advancement of PR and its methods of communicating with companies and media, thereby providing greater benefits to all parties.

This conference included speeches by famous professionals, such as Pegasus Communications Managing Director Cao Gang , Beijing Originality Design Ltd. Board Chairman Chen Fang and IBF Top Brand Officer Liang Zhongguo. They gave speeches on Crisis PR, Originality Storm; Originality is the Basis of a Brand and other hot topics.

Since people were very concerned with how to use PR to deal with crises in companies, Mr. Cao gave a wonderful speech including real cases. He explained how to coordinate companies with media when crises happen. Pegasus Communications has abundant experience in crisis management and has completed many successful engagements over the long-term. As a leading professional company, it has mature product offerings and experience in diagnosing crises, setting up management flow, training for crisis management and dealing with crisis events. Mr. Cao said “In order to promote the professional course of crisis management, we would like to communicate with companies' delegates through many ways.”

The guests thought highly of this successful conference. They believe it will not only play a very important role in guiding the government and companies to develop healthy public relations, but also have a far-reaching effect and significance for Tianjin and the Chinese PR sector.