With an enterprising spirit and sights set on surpassing the competition, Samsung ¡°Bo Rui¡± series mobile phone entered the market. To launch its latest product, Samsung held the ¡°Ultra Slim¡± campaign in China . From August 4 th to August 10 th , an expedition by road and an experienced team by railway went to Lhasa separately. The two teams were composed of famous people, as well as national and international media figures. As part of the campaign, they all took the ¡°Bo Rui¡± series mobile phone with them to experience its quality during the trip.
At the start-up ceremony, the Chinese Market Director of Samsung Electric Wireless Career Department, Yang Tuo said, ¡°Samsung Anycall is always leading the mobile phone sector through its innovative design.¡± In 2004, Samsung introduced a new kind of slide mobile phone, the D418, and aroused the slide trend. In 2005, Samsung launched the D508 and D608 and received broad recognition. This year, the ¡°Hua Bo¡± series mobile phone combines ¡°thin¡± and ¡°slide¡± in a single model. The technological strength and exquisite design of Samsung's latest innovation have created a new, modern tide.
During this ¡°Ultra Slim¡± campaign, traveling by Qingzang railway, the railway team passed the world's highest railway point¡ªTang Gula Railway Station, the world's highest tunnel¡ªWind Volcano Tunnel and Qing Shuihe Te Bridge in China 's largest unpopulated area. On the other hand, the expedition by road started from Ge Ermu and spent 5 days crossing Tang Gula Mountain at an altitude of 5231 meters. In addition, they reached TuoTuo River , at an altitude of 4500 meters, to find the headstream of the Changjiang River . With the new ¡°Bo Rui¡± in hand, each of the team members were able to record pictures, sounds and videos. On 10 th August, the two teams met in Lhasa .
The 2006 Samsung Anycall ¡°Ultra Slim¡± campaign, which lasted 7 days, successfully concluded in Lhasa . At the celebration ceremony, Samsung Electronic Frequency Director, Chinese General Manager of wireless career department Zhou Xiaoyang and the Olympic Champion Wang Junxia toasted the two teams for their successful journey.
From Beijng to the Qingzang flatland; from ¡°Hua Bo¡± series to ¡°Bo Rui¡± series; from transcendent zone to transcendent technology, Samsung Electric is displaying a distinctive attitude. People can feel the Samsung spirit. It is striving to improve people lives through communication technology and continually pursuing improvement and creation.
Pegasus Communication made great efforts to successfully complete the Samsung Anycall ¡°Ultra Slim¡± Campaign. From establishing the executive scheme to choosing the marketing content; from arranging the ceremony to releasing the news, Pegasus was once again at the top of its game and received great praise from its client.