(July 24 th 2006 Guangzhou ) Today, both Sweden 's carmaker Volvo Car Cooperation and Volvo Car's agent CFMA attended the 2006 Guangzhou International Automobile Exhibition. Volvo Car showed many popular models from the V8 series and Volvo XC90 2.5T. In addition, the locally produced Volvo S40 showed for the first time and attracted much attention.

Much Attention Paid to Southern Market

This is the third time for Volvo Car to take part in the Guangzhou International Automobile Exhibition. The southern market in China is always an important market for Volvo Car. The Chinese general manager of Volvo Car Cooperation, Ni Lida, attended Volvo's news release campaign and gave a speech in Guangzhou .

In the First Half of 2006, Volvo Car Saw Outstanding Sales

For Volvo Car, 2006 is a strategic year. Volvo S40, produced locally, is the first step for Volvo Car's China strategy. This year, the company has realized a huge increase in sales volume due to the steady sales of many types of cars. By the end of June, the total sales volume was 3,200 units, which was an increase of 31% compared with the same period of last year. With the locally produced Volvo S40 on the market, the second half of 2006 promises to see even greater increases.

The Locally Produced Volvo S40 Showed for The First Time, Attracting Much Attention.

The locally produced Volvo S40 became the highlight of the exhibition. As the most highly anticipated car of 2006, the public has shown great interest in Volvo S40.

As Volvo's first locally produced car, the S40 has all the luxury features of the imported Volvo S40.The price of 2.4I and 2.5T are RMB 305,000 and RMB 368,000 respectively. The target consumers of Volvo S40 are confident and sagacious Chinese up- and-coming individuals. The cars' basic style,” top-grade, steady-going and modest”, blends modern and active elements.

The philosophy of Volvo Car is high-minded with a great respect for human life and sees people's safety as its core. The car not only meets the highest safety and quality standards ， but also performs well in purchase and assemble standards for separate components, raw and processed materials, product precision and body paint coloring. Volvo Car's technologists examine all the cars according to Volvo's global production standard “PCPA System”. Therefore, all the products meet the same quality standard.

Volvo XC90: “XC Challenge, Transcend the Best Bourn”

At this exhibition, a Volvo car owner, Gao Shiying, told the story of helping the Tibet mountaineering team to climb Mount Everest with three XC90s. This story explained the concept of “XC Challenge, Transcend the Best Bourn” and expressed to Chinese consumers the spirit of XC90 “Challenge, Healthy and Transcend the Best Bourn”.

The president of WAK Group, Gao Shiying, is an Australian citizen of Chinese origin, and he is also the originator of WAK Group Biological Technology. He pays much attention to quality of life and seeks every opportunity to enjoy life. Now he has 6 Volvo cars. In April 2006, under the help of the Tibet mountaineering team, he drove his Volvo XC90 to an altitude of 5187 meter on Mount Everest . They started their trip in Chengdu and passed through 26 regions; covering about 11,464 kilometers. The journey lasted about 1 month.

When talking about the experience of Volvo XC90 during this trip, Mr. Gao said “the excellent expression of Volvo XC90 again certifies my making the right choice.” He goes on to say, “Without having to change anything or stop for repairs, Volvo XC90 was flawless during the whole trip. It carried us to our destination without failure. This is surely pioneering work in all the challenges to Mount Everest .”Mr Gao's XC90 used during the journey was on display at the exhibition.

Mr. Gao also talked about his understanding of the Volvo brand “I think ‘Volvo for L ife ' is an attitude. It is healthy, active and concerned with taste and the environment. Only the people who have a deep feeling about life can understand the Volvo brand. Besides, Volvo brand is fit for successful people with an active lifestyle.”

Two types of XC90, 2.5T and V8, were on display at the exhibition. Volvo XC90 is the best product in the XC series, and it is also the first SUV to be introduced by Volvo Car Corporation in China . This kind of automobile is the epitome of the sporty lifestyle and can carry up to 7 people. It has all the functions of a beach wagon, an off-road vehicle and a luxury car.