On June 24 th 2006, at the annual China International Public Relations meeting, the award ceremony for the Public Relations Case Competition took place.

Pegasus was awarded the gold medal for the innovations of shareholders' allocation rights for Kan Group in the Financial Public Relations category. Pegasus was also awarded the silver medal for the Mainland Traffic Safety Project in the Social Public Relations category. This prestigious competition has helped Pegasus Communications reach a new standard in their sector.

Innovating the share allocations for Kan Group Investments

Pegasus had good reasoning behind choosing the Kan Group case to enter into the financial category. Firstly, the company's historical significance. Kan Group was one of the first companies to innovate their share rights in China . Kan Group is especially advanced in its thinking compared to the other mid-to-small sized companies in Shen Zhen. New Benchmark of Pegasus Communications was the financial advisor and financial public relations advisor for Kan Group with the responsibility to reform the company. Secondly, Kan Group has set new standard for the financial sector. Previously, Kan Group had tried to innovate their share rights but failed. One reason was because theories surrounding innovation of shares were undeveloped and still ineffective. In addition, the market was mostly controlled by profit-seeking sentiments. After two months, New Benchmark prepared strategies for public relations with the media, case-studies, crisis management and communications with shareholders. The majority of shareholders accepted the new reform plan.

With the support from New Benchmark, Kan Group has successfully completed the innovations. Large shareholders did not lose any control over their investments and through the scientific and honest negotiations Kan Group saved around 60million RMB in share value. Furthermore, the media advertisements as well as the public relations' costs were zero. These low innovation costs are miraculous achievement. ---- This Kan Group case has set up a good model for others in the financial sector to follow and has been accepted by costumers as a financial public relations model.

Mainland Traffic Safety Project

The Mainland Traffic Safety Projected was sponsored by CAA in September 2005 as a non-profit public activity. The purpose of this project was to improve the traffic safety consciousness and to strengthen the CAA brand image, specifically as a safe, reliable and responsible citizen. The project chose the seat belt, the air bag, the child-safety seat, speeding and drunk driving as the main subjects to cater to the public demand. This project was in collaboration with ACL, a renowned experiment wing from Tsinghua University . ACL used on-site experiments and scientific data to increase awareness of traffic safety issues. They also introduced the blue ribbon as a reminder to the people to cherish their lives.

The mainland Traffic Safety Project has lasted for half a year, attracting media attention and generating many reports. With the support of Pegasus Communications, the project has achieved 391 reports from newspapers, magazines and websites as well as 60 reports from TV and radio. This non- profit project has created a new way to improve citizenship image for companies. This activity has also attracted the government, the car manufacturers and many other sectors' attention. For example, CAA cooperated with Beijing Traffic Management Department to create an informative pamphlet. In addition, the Mainland Traffic Safety Project has been the subject for both business events and charity events held by Changan Club and other organizations. CAA has also been invited to cooperate with another car manufacturer to hold a children's traffic safety event. Besides this project's publicity success, the Mainland Traffic Safety Project has been very effective at educating the society- the main goal of the public relations. At last this project has been awarded a silver medal from China Public Relation Social category.

China 's Public Relations Best Case competition

The competition began in 1993 and has been held every two years making this year its 7 th . The purpose of the competition is to choose the best PR case from 2004/5. The procedure of submissions, evaluation and publications of the cases has helped the Chinese Public Relations' sector become more professional and international. Beginning in June 2005 this competition has attracted much attention and support from the society. 146 cases were submitted out of which they chose 126 to compete. After half a year, they choose 15 gold medal winners and 43 silver medal winners.