(May 25 th , 2006) CAA in cooperation with ACL reviewed the first phase of the Mainland Traffic Safety Project held in Beijing . A series of activities attracted a wide range of people as well as many media reporters. The activities were aimed at increasing public awareness of traffic safety concerns throughout the city. The principal of Beijing Traffic Management Bureau praised the demonstrations and encouraged similar traffic safety education for the future. He suggested that such vital information being released from these activities should be included in the standard routine traffic safety education.

Beginning in September 2005, Pegasus Communications has assisted CAA, a company working with ACL, in holding a series of events entitled, Mainland Traffic Safety Project, in hopes of publicizing traffic safety concerns. According to Sina Net research results, 80% of people do not wear seat belts when driving at low speeds, 70% of people do not own a special child-safety seat and 80% of people have driven after consuming alcohol. Using these statistics, Pegasus Communications Ltd. with CAA and ACL chose four subjects on which to base their activities: seat-belts and airbags, speeding, child safety and drunk driving. They raised the public's traffic safety consciousness through both shocking statistics and public demonstrations of car accidents. In addition, they introduced the blue ribbon as a symbol to remind people of the many lives lost in traffic accidents.

As road construction increases in China , traffic safety has become a central concern in many cities. According to the Traffic Management Bureau, China loses 100,000 people due to traffic accidents each year and more than 300 people each day- roughly the same amount of people aboard a 747-400 plane. In 2004 alone, the direct economic loss due to traffic accidents was 27.7RMB million and 104,000 people died. China accounts for one fifth of the world's fatalities related to traffic accidents. The statistics are both shocking and troubling. As the 2008 Olympic Games approach there are many traffic issues to sort out including how to ensure traffic runs smoothly, how to improve pedestrian-driver awareness and respect and how to generally create harmony within the city.

CAA has established a good reputation through their charitable Mainland Traffic Safety Project. ACL's cooperation was especially beneficial in organizing the events because of their esteemed reputation. ACL, a research lab within Tsinghua University, ensured accurate results. The activities were successful in providing new, interesting and credible information to both the public who were present as well as to the media. The project inspired 391 reports from papers, magazines and websites as well as 60 reports from TV and radio. The Mainland Traffic Safety Project has introduced a new way to promote a company's image while also helping and educating the community.