In August this year, the Volvo Cars Driving Academy of the well-known Swedish automobile manufacturer Volvo, for the first time, sent a team to China . On that occasion, the Academy's top safe-driving instructors demonstrated for Chinese clients Volvo's leading-edge safety concept and the company's experience in safe driving, using the complete range of Volvo's world-renowned automobile models. The highlight of this visit is undoubtedly a display of special driving skills by an ex-official of the Swedish royal household. The essence of ˇ°safetyˇ± which blends technology with the human spirit is part and parcel of the Volvo brand name, and has been demonstrated and shared with our Chinese clients.
As the PR agency of Volvo Car Corporation in China , Pegasus Communications took comprehensive participation in the event programming, development of media communication strategy and event execution. So far, almost 80 reports appeared in the media all over China and the feedback from media is all positive. The response observed from the questionnaire shows that most trainees are very impressed by the safety-featured driving experience. Most of them stated that they were saturated by the unique conception of Volvo towards safe driving and learnt a great deal of practical driving skills which quite well fit in with the traffic situation in China .
The Volvo Cars Driving Academy has a history of 15 years, and is staffed by 20 of Europe 's top driving instructors and automobile technicians. Some are former guards at the Royal Swedish family or come from Sweden 's security services, and all have undergone special training. Others are experienced rally drivers. Their many years of all-round training experience at the Volvo Cars Driving Academy , their outstanding driving skills and the renowned special safety feature of Volvo cars combine to form Volvo's unique concept in the field of automobile safety. During the Volvo Cars Driving Academy team's visit to China this year, three members of the team target China 's road conditions and the mentality of Chinese drivers. As a result of the team members' many years of devoted and meticulous research, Volvo's cutting-edge safety concept permeates all their training activities. They saturate the driver's mentality with the concept of safety at every stage of the training experience until it forms part of every aspect of automobile control. They aim to let every trainee experience the essence of the highest level of automobile safety in the world, and, by imparting driving skills imbued with the concept of safety, make life more profitable and enjoyable.
The automobile driving instruction offered by the Volvo Cars Driving Academy and the driving safety skills it has developed since its founding in 1990 are the fruits of up-to-the-minute research conducted by the Volvo's Vehicle Safety Laboratory and improved in the course of practice, particularly while providing services for the Swedish police and emergency services organizations. In collaboration with the National Swedish Police College , the Volvo Cars Driving Academy has improved the practicality and specialized nature of its training courses, and the prestige of its training in driving skills under critical conditions. The Volvo Cars Driving Academy now provides services not only throughout Sweden but also all over the rest of the world, chiefly for personnel of governmental organizations and embassies, and for senior executives of transnational corporations. In 2004, the Volvo Driving Academy provided specialized training for over 4,000 people.
In line with its unremitting quest for absolute safety, Volvo Car Corporation is eager to show off the experience it has accumulated in the field of safe driving. The prestigious Volvo Cars Driving Academy , which represents the world's top level in the concept of safety, is preparing to demonstrate to Chinese customers the wonderful life of safe driving.
Related links: