£¨ May. 15 th , 2005, Beijing £© Today, the world-famous American pizza brand ¡°Papa John's¡± announced the grand opening of its third restaurant in Beijing at Shuangjing. The new ¡°Papa John's¡± restaurant will not only give the people who work and live in the Shuangjing area a good opportunity to get acquainted with this world-famous pizza brand, but will also provide free pizza delivery for its pizza-loving customers. ¡°Papa John's¡± continues to work to bring its fabulous pizza to more customers throughout the world.
The favorite pizza in very popular TV Show ¡°Growing Pains¡± is ¡°Papa John's¡±. Papa John's, an international fast food enterprise, is already well-known for its pizza. After the 1993 grand opening of its first restaurant in the United States , ¡°Papa John's¡± soon placed some of its stock for sale on the Nasdaq stock market. Papa John's is the world's third largest pizza company. For six years running, consumers have rated Papa John's # 1 in customer satisfaction among all national QSR chains in the highly regarded American Customer Satisfaction Index (ACSI). The opening of the Shuangjing restaurant has significant meaning for Papa John's, one of the top three pizza business chain enterprises in the world. This shows that Papa John's already considers China one of the most important markets in the world. They plan to rapidly develop the North China market in the following two years and continue to get into the South China market which will the include Guangzhou and Hong Kong markets.
Grant Miller, managing director of international for Papa John's said: ¡°The purpose for Papa John's entering the Chinese market is to achieve long-term cooperation with China . Our company's goal and long-term business aim is to produce the highest quality and high-level pizza for Chinese customers.¡±
In Beijing , Shanghai and some middle-sized cities, the customers' choices of restaurants with a relaxing atmosphere are increasing rapidly in recent times and these should become a trend in the future. Its market will continue to increase in the next few years, and pizza is one of the main products for restaurants of this nature. As it is known, the main reason for Mr. Grant Miller coming to china this time is to analyze the Chinese market and to take more steps to launch into and support their market share in China . The opening of the Shuangjing restaurant this time signifies Papa John's progress in exploring the Chinese market. Mr. Grant Miller said: ¡°For a long time to come, Papa John's will pull out all stops to insure their successful development in the Beijing and North China markets. The Papa John's brand is considered to become a franchise in the near future. Considering their rapid development in the Chinese markets, leisure restaurants like Papa John's will be able to offer increasing quality pizza to Chinese customers in years to come.
The main difference between Papa John's and other pizza restaurants in China is that they just focus on eat-in service. Papa John's not only offers eat-in service but also delivery and take-away services. Papa John's chain stores offer three kinds of services to meet the needs of customers who work and live close by.
Papa John's will develop their own special skills to use ¡°Better Ingredients¡± make ¡°Better Pizza¡± for Chinese customers. They will also offer a more gentle and relaxing environment, competitive prices, personalized decor and service, all of which can give the customers a nice location for small party dining or all kinds of parties.
The new opening of Papa John's restaurant in Shuangjing will be a breath of fresh air for the CBD business area, bringing an exciting new way of enjoying high-quality pizza to the Beijing pizza industry.