In June 2005, a VOLVO XC90 V8 Executive Media Test Drive launched through out VOLVO's major distribution cities over China , including Beijing , Dalian , Shanghai and Shenzhen. Planed and implemented by Pegasus Communications, over 70 journalists from more than 60 national mainstream and local pivot media covering TV, magazine, newspaper and radio broadcast, participated in this one month campaign. It is the first large-scale test drive after VOLVO's participation in 2005 Shanghai Auto Show in April.
As the first V8 product since the founding of VOLVO near 80 years ago, VOLVO XC90 V8 is on top of other same class products both in power output and performance. Making the most of the favourable situation brought about by the Shanghai Auto Show in April, Pegasus Communications carried out a full plan to make VOLVO XC90 V8 came into the market successfully. Before the Auto Show, media's reports covering VOLVO XC90 V8 occurred in large quantity. During the Auto Show, VOLVO XC90 V8 had a good sale. No doubt, this test drive will open a living classroom for media and public to feel and understand the character of VOLVO XC90 V8.
Smooth and reasonable test drive arrangement, detailed and effective product explanation and demonstrations, plenty materials, nice and precise brand annotations, ran through the whole campaign. All these left the national media the following deep impressions: glory and concision appearance design, the smallest engine in the same class of the world, the most efficient new VOLVO V8 engine, low consumption and environmental protection V8 engine, luxury and elegant inner decoration and configuration, silk-like smooth control, nice off-road performance with excellent power output, and the highest safety standard luxury SUV. Good comments from different media are as the follows:
¡° VOLVO XC90 V8 is excellent both in power output and performance. The perfect combination of power, control, safety and environmental protection makes VOLVO XC90 V8 the superior position among the luxury SUV, incarnates VOLVO's core value of safety, quality and environmental protection. ¡±
¡ª¡ª ¡°Shenzhen Commercial Daily¡± July 5, 2005
¡° VOLVO V8 petrol-engine is also excellent in environmental protection. In this point, no V8 petrol-engine at present can compete with VOLVO V8 in the world. ¡±
¡ª¡ª ¡°Auto & Car¡± June, 2005
¡°¡¡ This all time four wheel drive system is able to have superior performance on various road. ¡¡ It always follows your inclination no matter quick acceleration or gentleman's calm march. ¡±
¡ª¡ª ¡°Dalian Daly¡± June 21, 2005
The test drive ended in the beginning of July, but the media's good comments are still carried on the newspapers. By these, the superior style and competitive product character is touching the Chinese consumers more and more.