2005 China International Consuming Electronic Show ( SINOCES) was held on the 1 st to 4 th July, 2005 in Qingdao . As Samsung Electronics' PR agency, Pegasus Communications successfully planned and implemented choice of venue, arrangement of interview, media live report, management & coordination of campaign etc. In the course of campaign, Pegasus Communications made use of its strong media resources and professional team operation to create good media's environment and further build brand image for Samsung.

The theme of SINOCES is “ 3C Convergence and seamless life”, which mainly showed the endless fascination to the public. Samsung Electronics' digital products, home appliance, communications and other products are deeply received by consumer's love with the characteristic of Hi-Tech and constant innovative spirit. The managing director of Samsung Electronics, general manager of wireless business department of China district Mr. Zhouxiaoyang said: "The Samsung mobile phones have a leading advantage in design and multimedia and combine numerous functions such as MP3 , network , digital camera broadcast , video ,etc. together at the same time . We have a special and unique advantage in mobile convergence, it means we can use our own key advantages to develop the characteristic and advanced products which accord with the current trend.

Samsung electronics displayed the powerful line-up of its products at this show, and some mobile phones were the first time to be revealed in China . Samsung Anycall took 3 kinds of life attitudes as the show theme, including Exciting, Efficient & Elegant, and more than 20 types of mobile phones were displayed to the public thoroughly, which involved in high end multi-media, business and fashion of 3 ranges.

As the latest products of “mobile convergence”, Samsung Electronics displayed a series of mobile phone products with special features. The Exciting theme emphasized the excitement and exhibited the top technology of multi-media mobile phone, the representative product is world's first 5 mega pixel camera phone SCH-M509.The Efficient theme emphasized the working efficiency and exhibited the whole functions of business mobile phone, the representative products had two types, one is SCH-i539 that is on the basis of Palm Operating System with handwritten function, and the other is SGH-D508, which is the flagship that supports bluetooth and particularly designed for the businessmen. The Elegant theme emphasized and exhibited the elegant, fashionable and exquisite life, the representative products included E738 which supports the functions of powerful music, video and video playback, move print, inside hard disk memory and music phone E728 with 3D sound which made for those who enjoy music. The appearance of more than 20 new and high end products not only displayed Samsung Electronics powerful strength in mobile market, but also embodied the leading predominance in the field of “mobile convergence”.