As Volvo Car China’s PR agency, Pegasus Communications successfully planned and implemented the launch of All New Volvo S40 in succession to the perfect organization of Hainan Test Drive.

Volvo Car Corporation launched two types of cars simultaneously with 2.5 litre 5 cylinder turbo-charged All New Volvo S40 and 2.4 litre All New Volvo S40, respectively fixed in price of RMB 468,000 and RMB 378,000.

All New Volvo S40 had been launched in the party themed as “Discover S File”. The moving Scandinavian scenery with romantic ice bar, idealistic Northern Europe cuisine, revolutionary show, starry night……, the new car’s timeless design, pure pedigree quality of its safety features, agile and dashing motive power, close to new car experience were all in the party.

The All New Volvo S40 has undergone complete restructuring in its interior design, added with special safety equipmentcompared to the same tier competitors. It is equipped with a new type of five-cylinder engine. The All New Volvo S40 which aroused great attention globally will be the first imported car to grab the premium auto market.

All New Volvo S40 made its debut last June in Beijing International Auto Exhibition. And it also became another masterpiece in succession to S80, S60, C70 and XC90. The president of Volvo Car China—Mr. Ong.Eng Seong mentioned: “ To launch the All New Volvo S40 is to provide customers a more compact version of all the top-quality features of Volvo’s high-grade sedan car models. The All New Volvo S40 boasts an attractive exterior design, revolutionary interior design, outstanding driving pleasure and comfort, and every type of high-tech fixture, putting it on the cutting edge in the same tier auto market.

One of the Volvo Car Corporation’s global strategies is to aim at younger clients. So It is extremely important to keep the new models attractive to the young group. Mr. Ong said:” We hope to attract more younger clients to the Volvo family, and the All New Volvo S40 will undoubtedly help us to do that.”

It is expected that the new generation of Volvo pedigree with features on both commerce and familly use plus the after sale advantage will soon become the mainstream in the same tier premium auto market in china.

Pegasus Communications had invited nearly 260 reporters from 30 cities nationwide. The attendance by fashionable, commercial staff and more than 100 S80 & XC90 customers contributes more splendor to the “Discover S File” party.