Nov 23, 2004, San Ya, Hainan. Pleasant weather, clear air, genial sunshine, blue seawater, soft sandy beach, local charms of the minority peoples, delicacy seafood...and the most fashionable innovation charm, the new Volvo S40. It seems all the most ideal things are in favor of Sanya, the most southern seaside tourist city of Hainan Island. Volvo took the mystery veil off all new Volvo S40 T5, its new compact car with "Extreme Sporty Feel, Ultimate Charm" as main topic to Chinese media.

As the Volvo Public Relations agency, Pegasus Communications entirely planned and implement this test drive. Pegasus was responsible for market investigation, in advance, media publicity, and coordination of market promotion activities. More than seventy members of the media attended the Volvo S40 T5 test drive and made enthusiastic reports about it.

Newest Vehicle with strong competitive power stir high wave of High-end market.

The new S40 T5 is the most new compact car presented by Volvo. Its design concept keeps traditional idea and reflects revolutionary leading edge thinking as well. One important aspect of the new Volvo Auto brand strategy is to appeal to a younger customer group. The new S40 lets the customer enjoy the same luxurious appointments as the large luxury car in the compact car segment. It uses the North European modern design to advance the Chinese market into a new modern era. Volvo S40 will generate a new North European wave in the compact auto market in China.

Volvo S40 T5 will bring a new freedom. Freedom, Sporty, Passion and individualization is the first impression delivered to the market. Because of all these characters, it becomes the first priority car selection for new generation who concentrate on sports, class and self-image. Volvo S40 T5 with new characters as follows:
· Tradition inheritance, ideas innovation
· Perfect engine, passionate driving experience
· Advanced science and technology safety
·Passionate sporty appearance, modern inside decoration
· More space and comfortable than other compact cars
· Lowest waste gas discharge, pioneer of environment protection