On October 28, 2003, Shandong Jiufa Group hosted a press conference in the Great Hall of the People to announce that its product, Deep Sea Spring Healthy Drinking Water, has been named as the official drink of the Great Hall of the People for its banquets. As the PR consultant of Jiufa Group, Pegasus Communications undertook the responsibility of arranging this press conference.

Since its launch in Beijing, Shanghai, Shandong and several other cities back in April, the Deep Sea Spring series of products have attracted the attention of every city dweller by its unique health idea and thereby have quickly captured a group of loyal consumers. These products have not only injected a new wave of vibrancy into the market of drinking water, but have also become another choice in people’s pursuit of a healthy and fashionable lifestyle. The resulting confirmation from consumers for the Deep Sea Spring products is attested by their continuously increasing sales. According to the Chairman of Jiufa Group, Mr. Jiang Shaoqing, who spoke at the press conference: “People are more careful about their health after SARS. With its unique and balanced composition of deep sea elements, microbes and natural minerals, Deep Sea Spring has presented a new concept of healthy living, but more importantly allowed consumers to experience this healthy sensation personally. Currently, Deep Sea Spring’s products already own a well-established sales network. The next step would be to explore new markets around the country so that more consumers can live by Deep Sea Spring’s health concept. Today’s naming of Deep Sea Spring as the official drink of the Great Hall of the People is the highest compliment consumers can give us. I believe in 2004, the market for drinking water will welcome a new ‘Deep Sea Spring Era.’”

Shandong Jiufa Group’s Deep Sea Spring drinks rely on China’s rich ocean resources and are produced locally using advanced production techniques from Japan. The entire project marks a new milestone in China’s exploration of its ocean resources because it is the only such project to research on, produce and process deep sea spring water.