On December 6, 2003, Siemens Exider 16-City China Tour concluded in Shenzhen with a grand closing ceremony. In attendance were officials from the Shenzhen government and the Ministry of Railways plus Siemens’ management team. While Exider will continue on to North America for the rest of its global tour, its mission in China has finally been completed.

Exider in Shanghai Industry Fair

As a moving exhibit, Exider combines sound, light, electricity and other high-tech methods to present the world of automation and the future of industrialization in a colorful and thrilling way. Its tour began on October 10, 2003 in Haerbin, then continued onto 16 cities total including Beijing, Shanghai, Xian, Guangzhou and Shenzhen. On this journey of more than 11,000 kilometers, the Exider received nearly 50,000 visitors and appeared in more than 600 articles in various media. The warmest reception by media and China’s industries came during Exider’s visits to China’s Railway Museum in Beijing and Shanghai Industry Fair. And among the noted guests who toured and praised the train were Vice Minister of Railways, Hu Yadong, Ministers or Vice Ministers from the Ministry of Commerce, Ministry of Science and Technology and Ministry of Information Industry, Governor of Liaoning Province, Bo Xilai and various municipal government officials from the 16 cities.

Siemens Exider China Tour – Press Conference

Pegasus Communications, as the partner of Siemens Automation and Drives Group in the Exider project, has been responsible for the planning and execution of the 16-city roadshow since July 2003. Its tasks in this huge project include guest invitation, customer database building, advertisement design and release, nationwide media relations, online promotions, staging design and setup, professional lighting and sound, filming and editing, roadshow equipment manufacturing, and overall management and logistics. Due to the interdependency of these tasks, the high level of quality and efficiency demanded to ensure seamless transition is by industry standards almost unmatchable. And to achieve this high level of quality and efficiency, Pegasus and its partners devoted over 100 staff members, with 40 or more traveling along the roadshow. Also, over 900 workers were trained and employed in the cities along the way.

Previously, Exider has toured 25 countries and more than 200 cities in Europe. Despite a wealth of experience collected and that can be shared, Pegasus Communications was still faced with the difficulties of hosting a successful tour on the platforms of many dilapidated train stations in China and carrying out the professionalism of the entire Chinese PR industry. In addition, the uniqueness of a railway roadshow, the constant changes in time and location, and the outdoor factor all added more risks to the planning and execution of the Exider tour. It is after repeated discussions and multilateral approval that Pegasus Communications positioned the roadshow in a combination of international and ethnic styles, devised a precise but workable execution plan, and began the massive preparation phase. From the overall management of large industrial shows down to the design of cups and napkins, from the constant communications with media nationwide down to the purchase of sugar-free snacks, Pegasus’ creativity and professionalism was demonstrated in every facet of this tour and was the key to its success. For this, Pegasus received high marks from various customers and German counterparts.

In the thank-you letter from Siemens China’s vice president, Mr. Schmidt, he stated that as the Chinese partner on the Exider tour, “Pegasus was professional and trustworthy.” And “Exider has had its best experience in China!” To receive such compliments from the client has justified all of the hard work Pegasus’ staff has put in. And at the same time, as a local communications company, Pegasus is proud of the fast growth of China’s PR industry!

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